Is this secure?

Absolutely. I never need your password, and I work from a separate admin account you can delete as soon as everything’s done.

Also, I never change your words, theme, or layout. Your site always remains under your creative control.

How long will the effects last?

Indefinitely, potentially.

Unless you make some changes to your site, the tools will remain configured and installed on your blog, so they’ll keep working for you behind the scenes. Other changes (like checking your Google Analytics code is working correctly) only need to be done once. Just keep the tools updated to keep your site purring like a kitten.

What happens after I pay?

You will receive an e-mail with a quick thanks and a link you’ll need to visit. The first part collects some basic information about your site, while the second part helps you create a separate admin account for us to access your site. There are screenshots to follow, and should take you about 5 minutes to complete. I never need your password, and you can safely delete this account once we’re finished working.

What's your refund policy?

Once work has begun, I can’t offer any refunds. If you ordered the wrong package by mistake, make contact ASAP and we’ll get things straightened out.

What happens after you've finished optimizing my site?

When work is done, you’ll get an e-mail that may have some specific recommendations for your site. There may be some things to consider changing, and you’ll also see a link to other recommendations and resources. You can hire your regular developer or anyone else you like, including me (a quote will be attached if I can take the work).

Is this service for personal or business websites?


As long as it’s a self-hosted WordPress website (not a blog), we can work with it. Like a lot of other things in life, size doesn’t matter, either. Also, I say ‘blog tuneup’, but in reality we can tuneup almost any self-hosted WordPress website.

Three business days, huh?


That three business day promise starts from the moment we receive the ability to access your site, not from when you order. Be sure to follow the link you receive to get the party started.

For the sake of clarity, business days are Monday-Friday, and they don’t include bank holidays or nationally recognized holidays. I like my break time too!

If it’s more than three business days since you filled out the form about your site and you haven’t received a completion report, please check your spam e-mails and contact

What if your changes break my site?

I fix it ASAP for free.

All tools are tested on real-world WordPress sites just like yours, and are chosen based on their effectiveness and compatibility. None of the optimizations change your words, your current theme, or how your website looks to the world. Further, all optimizations are on the conservative side wherever possible. I’m frequently checking the front-end of the site to ensure everything continues to work. In the extremely unlikely chance that something breaks, I fix it ASAP for free, like it’s one of my own.

I still have more questions!

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